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The Economic Times

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Triple shock rattles Indias FMCG basket as 68% of categories lose volume

India's FMCG market is experiencing significant challenges as higher costs and rural income pressures affect consumption patterns, NielsenIQ says. FMCG volumes declined by 2% year-on-year in the second quarter, indicating a widespread slowdown. Urban areas showed minimal growth, while rural volumes fell sharply by 5%. Additionally, modern trade and e-commerce are rising rapidly, thus altering shopping habits among consumers.

27 Sep 2026 7:04 pm