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The Economic Times

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The whey revolution: America's protein craze is changing dairy economics

Whey protein, once a cheesemaking byproduct, is now highly sought after by consumers. Social media trends and dietary advice are driving this significant demand for protein supplements. The dairy industry has invested billions to increase production capacity for this valuable product. Whey's increased profitability is now influencing cheesemakers' production decisions. This shift is fundamentally altering the American dairy market landscape.

3 Aug 2026 8:04 am