The Economic Times

Robert Downey Jr. launched a coffee company built on mental health support in 2024; today, its packaging links directly to national crisis helplines

Robert Downey Jr. entered the coffee business in 2024 with Happy Products, a company built around a message that goes beyond coffee. The brand has made mental health support part of its packaging. Happy partnered with the National Alliance on Mental Illness, known as NAMI. Its coffee products include information about NAMIs mental health resources and a QR code that can connect customers with support.