The Economic Times

Quote of the day by Paulo Coelho: Maybe the journey isn't so much about becoming anything. Maybe it's about un-becoming everything.... How The Alchemist shaped modern self-discovery culture

Quote of the day by Paulo Coelho: Maybe the journey isn't so much about becoming anything. Maybe it's about un-becoming everything that isn't really you, so you can be who you were meant to be in the first place. Over 320 million books sold worldwide, Paulo Coelho remains a global voice on self-discovery, personal growth, and life purpose. His quote on un-becoming challenges hustle culture and burnout trends rising in 2026. It urges authenticity over reinvention. The author of The Alchemist reframes success. True transformation starts within. Remove false identities. Find your real self. That is modern self-improvement. That is lasting clarity.