The Economic Times

Quote of the day by E. Joseph Cossman: 'The best way to remember your wifes birthday is to forget it once.'

E. Joseph Cossman, a renowned marketing guru, humorously highlighted how painful experiences, like forgetting a spouse's birthday, offer potent lessons. His quote underscores that mistakes, particularly embarrassing ones, serve as powerful, unforgettable teachers in relationships and life. Cossman's wisdom, rooted in direct marketing, emphasizes learning through doing, even if it involves initial blunders.