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The Economic Times

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Microdramas boom in a shrinking Hollywood as studios chase a TikTok audience

Microdramas are reshaping the Hollywood landscape by delivering concise, captivating episodes that resonate with audiences. This innovative format is not only driving substantial revenue but also providing a wealth of job opportunities for creative talents. With the rise of Chinese-backed apps capturing millions of viewers, major entertainment firms have begun integrating vertical video into their offerings.

18 Aug 2026 4:02 pm