The Economic Times

JioStar seeks immediate restoration of BARC ratings, regulatory roadmap for linear TV

JioStar CEO Kevin Vaz emphasized the urgent need for the Ministry of Information and Broadcasting to restore BARC audience ratings. This absence of credible audience data is creating uncertainty for broadcasters and advertisers during the festive season. Vaz noted that reliable audience measurement is crucial for brands to effectively plan campaigns. He also expressed the need for regulatory reforms to support the evolution of linear broadcasting.