The Economic Times

In 1995, Florida researchers coated a Cocoa Beach school roof white; over the following year, chiller energy use fell 10%, saving 13,000 kWh, while peak demand fell 35%

A study conducted in Florida revealed that white roofs can drastically lower cooling costs, marking a significant achievement in the realm of energy efficiency. The findings provided concrete proof of the benefits associated with reflective roofing materials. While predictions indicate notable energy savings nationwide, it's important to note that in colder climates, these roofs could lead to higher heating expenses.