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The Economic Times

Top News / The Economic Times

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Government courts Gen Z, Alpha with social media, campus outreach

The government is ramping up efforts to improve ministers' digital engagement and foster direct connections with students. Ministers have received detailed reports on their social media performance, with Prime Minister Narendra Modi and other Union ministers leading the rankings. As part of this initiative, these ministers will visit various government schools and universities, aiming to engage with the youth and address their pressing issues.

20 Aug 2026 12:35 am