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The Economic Times

Top News / The Economic Times

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From Nike to Starbucks, some American brands are losing aura in China

Global companies once relied on China for consistent growth and expansion. Economic challenges and strong local competitors now impact foreign brands significantly. Brands like Nike and Starbucks are losing market share to domestic rivals. However, some companies succeed by adapting to local tastes and preferences. Success in China now depends on understanding the market rather than global prestige.

28 Aug 2026 9:50 pm