The Economic Times

Flashing Meadows: US Open faces influencer disruption as creators seek spotlight over tennis action

Influencers and content creators are increasingly visible at the US Open tennis tournament. Some creators have been officially credentialed to cover the event's food and beverage offerings. Disruptive behavior by some social media users has drawn criticism from players and officials. Players like Naomi Osaka and Jessica Pegula expressed concerns about the etiquette breaches. The tournament organizers are managing this growing trend to balance promotion and respect for the sport.