The Economic Times

BCCI signs Rs 130 crore-plus deals with Campa, SBI Life, ChatGPT for India home cricket

The BCCI on Tuesday announced Campa, SBI Life and ChatGPT as associate partners for Indias home cricket season under deals worth more than Rs 130 crore combined. The partnerships cover 35 bilateral matches through March 2028 and represent a 44% increase over the previous cycle, highlighting the growing commercial value of Indian cricket.