SENSEX
NIFTY
GOLD
USD/INR

Weather

image 27    C

Top News News

Business Standard

Top News / Business Standard

details

Failure, but please call it something else: The new language of losing

Startups pivot, companies rightsize, politicians introspect, and relationships evolve. We still fail; we've simply learnt to hide the wreckage behind respectable euphemisms

14 Aug 2026 9:45 pm