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The Economic Times

Others / The Economic Times

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Varun Beverages to foray into alcohol biz, set up subsidiary

Varun Beverages is entering the alcohol business by incorporating a new subsidiary. The company has appointed Prathmesh Mishra as the chief executive officer. This new entity will focus on ready-to-drink alcoholic beverages and allied products. Varun Beverages will also establish a joint venture company in Tunisia. This diversification follows recent agreements allowing expansion into other drink businesses.

26 Aug 2026 12:18 am