The Times of India

'Indian market is developing rapidly': EMW Global signs cricketer Rinku Singh

Indian cricketer Rinku Singh is embarking on an exciting journey to elevate his brand globally with talent management agency EMW Global. The agency, founded by Michael Rocha Keys, is focused on crafting his commercial identity by forming long-lasting partnerships. Recognising the immense potential of the burgeoning Indian sports landscape, the agency plans to diversify by collaborating with more athletes, thereby propelling Rinku's brand into the international arena.