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Sports News

The Times of India

Sports / The Times of India

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How FanCodes sub-licensing move with Sony solves ISLs broadcast puzzle

Hours before kickoff, FanCode officially sub-licensed ISLs TV rights to Sony Sports Network, opting for wider reach over exclusivity. The Dream Sports-owned digital-first platform prioritised accessibility and collaboration, ensuring broader audience coverage. The move underlines a growing trend of partnerships, not competition, may be key to expanding sports viewership in India.

14 Feb 2026 12:59 pm