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The Times of India

Sports / The Times of India

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Beyond the whites: How social media and style mark a new chapter in tennis

Today's tennis stars are merging sports with fashion. Players like Arthur Fils are signing with luxury brands. This new generation sees tennis as a lifestyle, not just a competition. They express themselves through their style, both on and off the court. This shift marks a new era for the sport.

25 Feb 2026 10:04 pm