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The Economic Times

Sports / The Economic Times

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T20 World Cup: 53% increase in viewership across digital platforms, says ICC

The International Cricket Council has seen a significant rise in digital engagement for the 2026 T20 World Cup. Video views have jumped by 53 percent after the initial six matches. This growth is particularly strong in countries like Nepal, UAE, and USA. The ICC app and website have also experienced user increases.

10 Feb 2026 8:38 pm