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The Economic Times

Sports / The Economic Times

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Nike's struggles test investor confidence in CEO Hill's turnaround effort

Nike has faced significant challenges under Elliott Hill, who was brought out of retirement to stabilize the company. Despite efforts to rebuild relationships with retailers and focus on sports products, revenue continues to decline. The company announced job cuts and projected further declines in sales and profit for the upcoming fiscal year. Nike is also contending with performance issues in its markets, particularly in China.

2 Oct 2026 7:40 pm