The Economic Times

Nearly 80% of Indian home shoppers discover products through social media: Deloitte

A recent report highlights that nearly 80 percent of home shoppers in India discover products via social media. The home and household market is projected to grow 1.6 times and reach USD 260 billion by 2030. Consumers, especially younger ones, are increasingly using digital channels for their purchases and research. Retailers leveraging augmented reality technology are seeing improved revenue and reduced returns.