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Media has bigger role to play in building Brand India: Uday Shankar

Uday Shankar, at FICCI FRAMES, discussed the media industry's responsibility in building Brand India. He highlighted the need for diverse storytelling in news, entertainment, and sports. Shankar emphasized that media shapes society's imagination and aspirations for a better future. He acknowledged the industry's changes with a younger generation bringing innovative ideas and solutions. Overall, he believes the media's role is critical in shaping India's narrative and identity.

29 Sep 2026 1:25 pm