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Sports News

The Economic Times

Sports / The Economic Times

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Indian Super League returns, with all eyes on football league's viability

The Indian Super League faces an uncertain future. The new season begins today after a hurried setup. Media rights value has sharply dropped. Clubs will absorb significant losses. The league's clash with the T20 World Cup impacts ad revenue. Despite challenges, broadcasters remain confident in football's growth in India. Fan bases and communities are key to future monetization.

14 Feb 2026 12:20 am