The Economic Times

Harsh Mariwala says one Marico product failure taught company a key lesson about Indian consumers, shares Saffola Oats success formula

Marico's initial attempt to launch a new snack under the Saffola brand faltered due to a lack of appealing taste. The company quickly learned that a health-focused approach alone wasn't enough for consumer engagement. By meticulously researching regional preferences, Marico revamped flavors in its Saffola Masala Oats product, which ultimately secured a strong market share and established success.