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Science & Environment News

Phys.org

Science & Environment / Phys.org

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Carefree shoppers most likely to receive retail discounts, study finds

Research involving Durham University Business School reveals how retailers target customers most likely to spend more. Shoppers who take a more carefree approach to spending are more likely to receive personalized discount codes from retailers, according to the research.

6 Oct 2026 8:10 am