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iPhone 18 Pro Demand Stronger Than Expected

Apple's latest iPhone upgrade cycle is showing stronger-than-expected demand, with buyers favoring more expensive models and storage configurations, according to an Evercore ISI consumer survey seen by Investing.com . Evercore surveyed nearly 4,000 consumers in the United States. Among respondents, 67% identified their existing iPhone's age as the main reason to upgrade, a substantial increase from 48% in the previous year's survey. The purchase preferences also suggest that buyers remain willing to spend more on Apple's higher-end devices. The iPhone 18 Pro and Pro Max together attracted 53% of prospective buyers, with 32% choosing the Pro Max, compared with 29% a year earlier. Evercore estimates that average iPhone selling prices could increase by approximately 28%. Its forecast combines higher retail prices with a greater proportion of purchases going toward premium models and larger storage configurations, including the reported 2TB options for the iPhone 18 Pro models and iPhone Duo . The foldable iPhone Duo attracted interest from 14% of respondents. Evercore believes that figure could rise as its mid-October launch approaches, although the survey currently places it well behind the combined Pro models. Interest extended to other Apple products, with 38% of respondents planning an Apple Watch purchase and 43% considering AirPods. Both figures increased from the previous year. The findings reflect stated purchase intentions in the U.S., rather than completed sales or worldwide demand. Evercore nevertheless believes they support a stronger revenue outlook for Apple's fiscal 2027 than the ~7% growth anticipated by analysts. Related Roundup: iPhone 18 Pro Tag: Evercore Buyer's Guide: iPhone 18 Pro (Buy Now) Related Forum: iPhone This article, iPhone 18 Pro Demand Stronger Than Expected first appeared on MacRumors.com Discuss this article in our forums

18 Sep 2026 7:31 pm