Phys.org

'What's in it for me?' People more likely to help the environment when it benefits them

People might be more inclined to keep their community clean if they believe it benefits them personally, according to new research from the University of Georgia published in Environment and Behavior. The study found that focusing on how volunteering can benefit participants, such as by providing a new way to meet people or stay active, may encourage people to grab a trash bag and get to work.