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The Economic Times

Politics / The Economic Times

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Inside McDonald's push to have AI price your Big Mac

McDonald's has implemented artificial intelligence to optimize pricing strategies across its restaurants and franchises. This pricing model analyzes customer willingness to pay, creating variations in prices for identical menu items. Franchisees report pressure to adopt these AI-driven pricing recommendations despite the company's claims of their independence. Concerns regarding antitrust implications are raised as franchises may be seen as competitors.

29 Sep 2026 4:25 pm