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The Economic Times

Personal Finance / The Economic Times

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Direct plans: When lower costs come at a price

Introduced in 2013, direct mutual fund plans present a cost-effective alternative for investors, accounting for thirty percent of total assets under management. However, it has been observed that those who opt for direct plans tend to exit their investments earlier than those in regular plans. Despite the mathematical advantage of direct plans, behavioral trends reveal a notable gap in performance.

10 Aug 2026 6:30 am