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AI is helping businesses learn what customers will pay

September 8, 2026 (Conversation) US regulators are grappling with a controversial new frontier in online shopping: companies using our personal data to work out how much each of us is willing to pay. The Federal Trade Commission is currently consulting on an enforcement policy for personalised pricing, amid concern increasingly sophisticated algorithms could allow businesses to tailor prices and discounts to individual customers. Closer to home, Consumer NZ recently warned about the vast amounts of data collected through supermarket loyalty programmes. There is no evidence New Zealand supermarkets are individually pricing products this way. But Consumer NZ argues loyalty data

8 Sep 2026 9:04 am