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National News

The Times of India

National / The Times of India

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10 psychology rules that can sell almost anything

Effective selling goes beyond mere transactions; it builds connections by recognizing the challenges and dreams of customers. Emotions paired with personal narratives largely drive buying choices, while rationality tends to back them up. Businesses must emphasize the transformational journey a product provides rather than its specifications. The influence of social validation and perceived worth is vital in guiding consumer preferences.

18 Sep 2026 7:59 am