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Explained: Why FSSAI has cracked down on Daburs 100% product claims

Why has FSSAI directed Dabur to stop selling products carrying claims such as 100% Natural and 100% Pure? In this explainer, we break down the regulators objections, the rules governing food labels, and what the action means for consumers and the FMCG industry.

4 Aug 2026 10:41 pm