The Economic Times

iPhone 17, Pro, Pro Max prices cut before iPhone 18 launch which is expected to cost Rs 10,000-Rs 20,000 more than iPhone 17 series

Apple's iPhone 17 series, including the Pro and Pro Max, has seen fresh price cuts across the UK, Europe and Australia days before the September 9 event where the iPhone 18 Pro, Pro Max and a new foldable are expected to be unveiled. Forbes reports these discounts are retailer-driven rather than official Apple markdowns, with the Pro and Pro Max set to be discontinued once the new lineup launches.