The Economic Times

The Messi economy: Life after Argentina is still big money for the 'Little Magician'

Lionel Messi's brand value grows as his football career nears its end. His global recognition and consistent excellence attract major international brands. His move to Inter Miami significantly boosted Major League Soccer's commercial appeal. Messi's established narrative provides brands with a ready-made story to share. His cultural memory ensures his brand's longevity beyond his playing days.