The Economic Times

Rakhi trade: Viksit Bharat, Nari Vandan, BrahMos new themes this year; total business could cross Rs 30,000 crore, says CAIT

This year, rakhi sales are projected to approach 25,000 crore, with the overall festive trade, including gifts and apparel, likely surpassing 30,000 crore. Many rakhis now celebrate themes such as Viksit Bharat and women's empowerment.