The Economic Times

Italy's Meloni follows pop stars like Taylor Swift in seeking to trademark her voice to combat AI deepfakes

Italian Prime Minister Giorgia Meloni has applied to trademark her voice in the EU, submitting a four-second recording of herself saying I am Giorgia Meloni as protection against AI-generated deepfakes. While approval would not automatically block voice cloning, the trademark could give Meloni an additional legal tool to challenge unauthorised AI imitations.