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Instagram refreshes its wordmark, nearly a decade after last redesign

Instagram has updated its wordmark, replacing the decade-old text-based logo. The new design features a sharper and more modern typeface with flowing, curved forms. This visual change has elicited mixed reactions from users across social media platforms. The refresh focuses solely on the wordmark, not the app's iconic gradient icon. Instagram's last major visual overhaul occurred nearly ten years ago in 2016.

13 Aug 2026 11:16 pm