The Economic Times

India a live laboratory for consumer intelligence, core to Kantar's growth, says CEO Zwillenberg

Kantar's global CEO highlights India's crucial role in the company's future. India is no longer just an emerging market but a core focus for innovation and growth. It serves as a live laboratory for consumer intelligence and a template for global expansion. Kantar is leveraging India for research, delivery, and analytics, with AI-powered tools developed there reshaping brand strategies.