The Economic Times

In 1966, Ralph Baer proposed using a television for interactive games; his experiments led to the Brown Box and the Magnavox Odyssey, released in 1972

Ralph Baer, an engineer at Sanders Associates, conceptualized a video game system connected to televisions in 1966. His efforts led to the development of the Brown Box, eventually licensed by Magnavox. The Magnavox Odyssey was released in 1972, prior to Atari's Pong, challenging common misconceptions about video game history. Baer's innovation initiated the modern gaming industry, which is now worth over one hundred billion dollars.