The Economic Times

I scratched your back, now pay me: 32-year-old entrepreneurs Rs 1400000 a month itch business leaves internet amazed

A 32-year-old Chinese entrepreneur has launched two itch-scratching stores in Shenzhen that he says now generate 100,000 yuan in monthly gross income. Zhang Xiaoqiao was inspired by a childhood memory and online reactions to a video. His Suma outlets charge 300 yuan per hour, have reached break-even, and have prompted him to target 100 stores nationwide.