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The Economic Times

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FMCG, auto and consumer companies step up festive marketing spends by up to 20%

Indian consumer companies are increasing festive marketing budgets by up to 20% as demand shows signs of strengthening and dealers build inventory ahead of the key consumption season. Automakers, FMCG and electronics firms are boosting advertising and consumer engagement despite margin pressures from higher input costs and rupee depreciation.

18 Aug 2026 11:31 pm