The Economic Times

BCCI ropes in Campa Cola, ChatGPT and SBI Life as associate partners for Team India matches till 2028

The BCCI has appointed Campa Cola, ChatGPT and SBI Life as associate partners for 35 bilateral matches in India through March 2028. Campa Cola emerged as the highest bidder at 1.31 crore per match, while ChatGPT and SBI Life bid 1.2 crore each, as the board continues seeking a title sponsor.