The Economic Times

Apple TV price increase: Subscription cost is now 3 times higher than 2019. Heres how much youll pay in the US

Apple has announced a price increase for both monthly and annual subscriptions for Apple TV, with the Apple One Individual plan also facing an upcoming hike. New subscription rates will start on August 28, while existing customers will be informed in advance of the price changes. This adjustment is attributed to increased investments in original programming and expanded sports rights.