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The Economic Times

National / The Economic Times

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AI now bringing us customers we would never have won otherwise: M&M's Anish Shah

Mahindra & Mahindra is now acquiring new customers and generating revenue through artificial intelligence. AI helps compress engineering timelines and improve customer service significantly. The company processes sixty-five percent of loan files using its AI platform. AI-led cross-selling initiatives have lowered customer acquisition costs by thirty percent. Shop-floor employees are also using AI to enhance product quality and productivity.

30 Jul 2026 2:45 pm