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Deccan Chronicle

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DC Edit | India-Pak Contest Is A Damp Squib

There were more furrowed brows in the marketing rooms of the game and corporate boardrooms as the commercial value of the event, which draws more eyeballs in its 350 million-plus viewership than even the Super Bowl in the USA, could go down despite all the hyper-nationalistic and jingoistic hype that is whipped up

17 Feb 2026 1:21 am