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Surprise and Shine Apple iPhone event live blog: Latest updates

Macworld Apples Surprise and Shine event might be the most anticipated iPhone keynote in 10 years. It all kicks off today, and like you, we cant wait! So join us as we count down the hours and minutes with all the latest rumors, leaks, and speculation leading up to the big event on Wednesday, September 9, at 10 am PT. Surprise and Shine iPhone event: How to watch You can watch the full keynote right here using the embedded YouTube link below or on Apple.com on your iPhone or Mac. The Watch Now tab in the TV app on the Apple TV will also show the stream live. Surprise and Shine iPhone event: What we expect Apple might have dubbed this the Surprise event, but we have a pretty good idea what Apple is going to announce. Heres what we expect to see: iPhone Ultra : Apple is almost certain to launch its first folding phone this week. Were expecting a passport-style design with a 5.5-inch cover display and a near-8-inch inner display when opened. iPhone 18 Pro and 18 Pro Max : We expect a similar design with a faster chip and a better camera system, possibly including a variable-aperture lens for the first time. Apple Watch Series 12 : The latest Apple Watch update will reportedly be a minor refresh with a new chip, all-day heart-rate tracking, and maybe the return of a ceramic finish. Apple Watch Ultra 4: Like the Series 12, the Ultra 4 is expected to be a minor refresh largely focused on a new chip tuned for Siri AI. AirPods 5: Apple is rumored to be launching a new pair of low-end AirPods, but we dont know much about them. Smart home : Its less likely that Apples rumored smart-home hub arrives at this event, but we could see an updated Apple TV 4K and HomePod mini. Surprise and Shine iPhone event: Live blog 17 mins ago , By Michael Simon iPhone Pro price hike might not be so bad Weve been bracing for an iPhone price hike ever since Apple hiked prices on Macs and iPads by hundreds of dollars in June. A new report from Mark Gurman claims they wont be as bad as that: Apparently the new iPhone 18 Pro and Pro Max will cost $100 more than the current models, in line with previous price hikes. Link copied SHARE 59 mins ago , By David Price The Apple Store is down. Something is coming As part of the usual pre-event ritual, Apple has taken down its online store. Were making updates to the Apple Store, the text reads. Check back soon. Its hard to believe that a company with Apples resources needs five hours to update an electronic storefront, but by this point its become a tradition more than anything else. And maybe theres some element of kindly advice to customers: Please dont buy anything this morning, itll be outdated by lunchtime. Apple Link copied SHARE 1 hour ago , By David Price Spotted: Hardware IDs for new Apple products! Its not exactly a secret that Apple is about to announce a bunch of new hardware products, but its still surprising to see the evidence in black and white before the event begins. But sure enough, dozens of new Apple hardware identifiers have been spotted on the companys services backend. Its important to note that these wont necessarily all appear today; the iPhones and Apple Watches, for sure, but the Macs and iPads are likely to be delayed until later in the fall. (We dont know for sure if there will be an October/November event. They may just appear in a press release.) The real enigma, however, is HomeAccessory17,1 and its two siblings. Could that be the much-anticipated smart home hub? Well find out in a few hours. Link copied SHARE 3 hours ago , By David Price Breaking: Folding iPhone will be called Duo Forget iPhone Ultra, forget iPhone Fold the latest breaking news is that Apples first ever folding handset will be called the iPhone Duo . Thats according to Mark Gurmans sources, and hes generally well informed when it comes to information like this. Gurman made his last-minute prediction in an article (subscription required) this morning. He also claimed the device will start at $2,000, have a short-and-wide design, and go on sale in October, later than the other new iPhones. But we knew all that already. The name is the real bombshell. Some may accuse Apple of copying Microsoft, whose Surface Duo was a pioneer in this field. On the other hand, maybe Microsoft should have kept that brand going; the line was discontinued nearly two years ago. The Duo brand also goes rather nicely with Neo, as in MacBook. And, please note, it was one of the options mentioned by my colleague Emma Rowley earlier this week . More on this story here . Link copied SHARE 4 hours ago , By David Price Don't forget the AirPods Theyve got slightly lost in the iPhone Ultra hype, but Apple is also expected to launch the AirPods 5 today. These arent the camera-equipped models you may have seen doing the rounds after Apple accidentally leaked them (theyre not expected to arrive until next year). Instead, the main new feature of the AirPods 5 will be improved active noise cancellation, likely made possible by the inclusion of a new H3 chip. Bloomberg leaker Mark Gurman yesterday confirmed this based on his sources, at any rate. Link copied SHARE 5 hours ago , By David Price It's the big day! After months of speculation, it all comes down to this. Todays the day for the first ever folding iPhone, and so much more. Welcome to Macworlds live blog for the September 9 Apple event. The event itself kicks off at 10 am PT, and is likely to last around 70 minutes. But our coverage here will last throughout the day. Well be bringing you breaking news and last-minute rumors for the next 9 hours or so, before bringing you the announcements (along with our expert analysis) as they happen. Then of course there will be masses of discussion of the new products after Apples livestream ends. Its going to be fun. Enjoy the ride! Link copied SHARE 10 hours ago , By Michael Simon More cases offer a glimpse at the new iPhone designs Casemaker dbrand has added cases and skins for the iPhone 18 Pro and Pro Max and the iPhone Ultra, in case you want to get a jump on buying one. This doesnt necessarily confirm anything about the new phones other than the company thinks the rumors are pretty solid, since the design and colors they show almost perfectly match the reports weve been reading for months. Link copied SHARE 11 hours ago , By Michael Simon New Apple TV could be bigger than expected Weve been hearing reports that a new Apple TV 4K is on the way for a while. Were not expecting it to be much of an update, but the latest information in the rumor mill suggets that it could be bigger than we thought. According to Aaron Perris on X , the new Apple TV has an identifier of AppleTV18,1, which indicates that it will have an processor in the A19 family, making it one of the most powerful devices in Apples lineup and much fasterl than A15 in the current model. What does that mean for AI features? Gaming? Smart home? Well find out soon. Link copied SHARE 15 hours ago , By Michael Simon It's gotta be the shoes It wont just be the iPhone 18 Pro with the hot new color this year. New Balance is feeling the Dark Cherry vibes with the release of its New Balance 990v4 in a new Monarch Burgundy option. Theyre not quite the 992s that Steve Jobs wore, but someone at New Balance has clearly been reading the iPhone rumors. Foundry Link copied SHARE 17 hours ago , By Michael Simon What's going on with the Apple Watch SE 3? With less than a day to go before the keynote kicks off, theres an interesting development concerning the Apple Watch SE 3. Over at Apple.com, every possible combination is listed as currently unavailable for delivery or pickup. And if you order one at Amazon, you wont get a delivery date. Thats strange. For comparison, you can order a Series 11 or Ultra 3 without a problem. Ive been covering Apple events for many years and have never seen an entire product spontaneously disappear from the store less than a day before the event is supposed to start. I dont know what to make of it. Chris Martin / Foundry Link copied SHARE 18 hours ago , By Michael Simon More Apple Watch features revealed? A code spelunker has discovered a few clues hidden in the iOS 27 beta that point to new Apple Watch features. Theres nothing particularly groundbreaking, but the Series 12 watch will reportedly get an updated heart-rate sensor as well as a significant storage boost to 128GB. Apple last updated its heart-rate sensor with a 3rd-gen model with the Series 6, so a new sensor is definitely overdue. As far as the storage goes, its probably related to on-device Apple Intelligence models, because I dont know why anyone would need that much storage on their watch. Link copied SHARE 20 hours ago , By Michael Simon Brand-new Readiness app coming to watchOS 27 Mark Gurman reports that Apple is planning to launch a new Readiness app alongside the new Apple Watches tomorrow as a variant of the Vitals app. The Vitals app on Apple Watch brings togetherkey health metrics such as heart rate, sleep, and blood oxygen to give users a deeper understanding of their daily health, so this app will presumably use similar information. Gurman says this new app will better compete with software from Whoop & Oura along with improved heart-rate sensing on the new watches. Link copied SHARE 21 hours ago , By David Price This year's hot color: Burgundy Rumors strongly suggest that the iPhone 18 Pro and 18 Pro Max will be available in a classy new Dark Cherry finish: a rich burgundy wine color. (If thats not your bag, dont worry. There will also be more prosaic dark gray and lightish blue options.) We expect this color to be wildly popular, much as Cosmic Orange was last year. But Apple wont have the burgundy phone market all to itself. Ever since the dark-red iPhone rumors started, Android manufacturers have been falling over themselves to copy Cupertinos colorway, from the Poco F9 Ultra and Tecno Camon Slim 5G to the Huawei Pura X View and Xiaomi 18 Fold. As Tech Advisor reports, burgundy is the new orange . And pre-emptive plagiarism is the new originality. Poco, Macworld, Huawei Link copied SHARE 22 hours ago , By David Price One More Thing but what? We have great respect for these words, said Tim Cook in 2017, and we dont use them lightly. Those words, of course, were One More Thing. That little phrase has signalled the arrival of some of Apples most iconic products and services, including the iMac G4, the MacBook Pro, FaceTime, the Apple Watch, Apple Music, and the iPhone X. Will it be uttered this year, and if so, what will it herald? We discussed this on the podcast, and figured it would be a nice moment if new CEO John Ternus got the chance to utter those immortal words as part of his debut. (Debut as overall event host, that is. Hes spoken in individual segments before now.) The most obvious product to get the One More Thing treatment is the iPhone Ultra, but a bigger surprise would be the arrival of Apples long-rumored smart home hub. Either would work. But Macworld readers put forward other ideas. At the less serious end, jimrock reckoned Itd be really sick if he announced a $2,000 monitor stand while Adam Moran proposed One more thing: Now shipping iPhones with a charger. Hashtag courage. Moving on to things that could happen (but wont), Rob K put forward One more thing: iPhone Air 2 with 6,000 mAh silicon carbon battery, three cameras, and no stupid fold. And Tower Lord suggested AI-driven smart glasses. Minus the creep factor found in Meta glasses. Instead, true spatial computing. The ultimate personal computer. Get rid of the AI part and were on board. And finally, a note of sanity from Mike : One more thing was Steves thing. Can we please stop measuring every CEO against Steve and let them be their own leaders? The last guy to say those three little words. Apple Link copied SHARE 24 hours ago , By Michael Simon All eyes on the crease When Apple (allegedly) unveils its first folding iPhone tomorrow, Greg Joswiak or whomever gets the honor of announcing the phone on the stream, will talk about the displays, interface, cameras, design, and anything else Apple feels is worth highlighting. What they probably wont spend a lot of time talking about is the crease. Ever since Samsungs first folding phone arrived , the center display crease has been an issue. Its gotten better over the years, but its still the biggest hurdle for new customers to overcome. Even on the newest phones, you can see it when its opened and feel a little valley while using it. Its flies in the face of Apples pursuit of perfection and likely the reason why we havent gotten a folding iPhone until now. Earlier this year, it was reported that Apple had devised a way to overcome the crease with a combination of ultra-thin glass (UTG) and an optically clear adhesive that allows the folding area to be locally thinned at the bending axis to improve bendability. Samsungs newest flagship phone features a display with a 60-micrometer UTG layer, which is likely a similar material to what Apple will use. No folding phone has been able to completely eliminate the crease. Will Apple be the first? Luke Baker Link copied SHARE 1 day ago , By David Price John Ternus and the honeymoon period Tim Cook chose an interesting moment to resign from the CEO hotseat: September 1, a week before the biggest event of Apples year. Its understood that he did this so that John Ternus could have the fun and credit of announcing the iPhone Ultra himself, and begin his reign on a positive note. Bloomberg reporter Mark Gurman has referred to this as a massive tailwind for the incoming CEO. But Gurman has plenty more to say about recent squabbles and politicking at the top of Apples hierarchy, and there could be some complications for the new boss. Read the Macalopes latest article for all the dirt and some very convoluted metaphors. Link copied SHARE 1 day ago , By David Price iPhone Ultra, or iPhone Fold? Sad to say for an event with the word surprise in its tagline, but there dont seem to be many mysteries left concerning the foldable iPhone. With one notable exception: its name. In the early days, most pundits referred to the rumored device as the iPhone Fold for obvious, logical reasons. But in the spring, we all started calling it the iPhone Ultra , even though, features-wise, that doesnt entirely make sense . And with just one day to go until the announcement, case makers still cant decide between the two options, with some plumping for Fold and others for Ultra in their pre-launch marketing materials. And this all assumes that Apple wont pull a last-minute switcheroo and go for iPhone Duo or iPhone Folio instead. Over on our sister site Tech Advisor, Emma Rowley discusses the thorny question of the foldable iPhones name . Link copied SHARE 1 day ago , By David Price Will you fold? Last year, the iPhone 17 Pro Max and iPhone Air competed for the title of Apples flagship handset. The Air was certainly more interesting, but the Pro Max was a far better specced, more powerful phone (not to mention more expensive). But this year there will only be one clear winner: the iPhone Ultra. Will you yield to temptation and pay whats likely to be more than $2,000 for Apples first foldable smartphone? One commenter on our YouTube channel is leaning towards no. If I was purchasing an iPhone and an iPad at the same time, then I would consider the Fold as it might work out cheaper than buying two separate devices, writes christopherclarke6184 . But I am happy with my iPad M4 and iPhone 17 Pro Max so wont be upgrading for a while unless Apple has something special I may need. Ill still be watching the show, though. Apple will be hoping for strong interest from the early adopter crowd, but given that this is an entirely new market for the company and a very high price, moderate sales may be enough in the short term. Link copied SHARE 1 day ago , By David Price Who is John Ternus? One big difference this year is that the main host will be Apples new CEO, John Ternus, rather than Tim Cook. Ternus is a relative unknown to members of the public, and Apple fans will be keen to see how he handles hosting duties. Will he be a showman, like Steve Jobs? Quietly professional, like Cook? Or something new and unique to himself? Thats not to say weve got no idea how hell carry himself in a presentation. As head of hardware Ternus spoke at multiple keynotes and product launches in the past, including the iPhone reveal last fall. His manner was very positive, with lots of superlatives, while being unafraid to delve into technical detail. But acting as main host is a different assignment, so we may see a new side to him on Wednesday. In the meantime, read Alex Blakes piece on the new boss, in which he describes Ternus as the perfect CEO for this Apple era. John Ternus: A man with a passion for hardware. Apple Link copied SHARE 1 day ago , By Michael Simon Folding iPhone color options will be unique Our sources report that Apple will offer the iPhone Ultra in just two colors for its debut. The first is silver, which we expect from a new iPhone, but the other is a little different: Dark Blue. Apple regularly offers its iPhones in various shades of blue, of course, but its rare for a brand new model to arrive in anything other than black and white. Link copied SHARE 2 days ago , By Michael Simon No time for Tim According to Mark Gurmans latest Power On newsletter , Tim Cook wont make an appearance in this years keynote. While he reports that he will be at Apple Park for the event, Cook has officially and completely handed the reins to Ternus, who will be the face of the Surprise and Shine event. Link copied SHARE 2 days ago , By Roman Loyola Surprise and Shine iPhone event: Podcast preview On the newest Macworld Podcast, Michael Simon and Jason Cross talk about what to expect at Apples Surprise and Shine iPhone event. What iPhones will Apple release? How will John Ternus do in his first keynote as Apple CEO? And will there be a One more thing? Get ready for the event by tuning in to the podcast. Link copied SHARE 2 days ago , By Michael Simon Cases, cases everywhere The iPhone Ultra doesnt exist yet, but you can find cases all over social media . Its worth noting that case manufacturers dont get information from Apple ahead of events, but they pay very close attention to the rumors and some probably have their own sources in the supply chain. Are they real? Well know in just a couple days. Link copied SHARE 2 days ago , By David Price Surprise? What surprise? Apple has given this weeks showcase the tagline Surprise and Shine. But whats the big surprise? Apples September events are among its most predictable, almost always revolving around new iPhones and new Apple Watches, and sometimes new AirPods. September 2025: iPhones, Apple Watches, AirPods September 2024: iPhones, Apple Watches, AirPods September 2023: iPhones, Apple Watches September 2022: iPhones, Apple Watches, AirPods September 2021: iPhones, Apple Watches, iPads Is John Ternus going to spring a surprise in 2026? After asking this question on TikTok were unconvinced by the idea of an Apple alarm clock (sorry), but another readers proposal of a tabletop Pixar light robot personal assistant with Siri is a little more plausible. That sounds a lot like the rumored smart-home hub which Apple has been working on for years, and could make an appearance this week. It could even turn up as One More Thing at the end and make for a fun encore. But ultimately the most likely outcome is that, as far as Apple is concerned, the widely expected foldable iPhone counts as the surprise. To those of us who live in the Apple rumor bubble the iPhone Ultra (or iPhone Fold) now looks like virtually a sure thing for Wednesdays presentation, but to the wider community its far less well known. And officially, of course, it doesnt even exist. Surprise! Link copied SHARE 2 days ago , By David Price We (probably) know the new colors Apple loves to launch at least one new color for each iPhone generation. Partly this allows the company to prune the colors which sold poorly the year before and experiment with alternatives, but the main advantage is that it allows customers to show off the fact theyve got a new phone, even if the design is otherwise the same. Those who bought the iPhone 17 Pro in Cosmic Orange last year got some major bragging rights. Perhaps surprisingly, the wildly popular Cosmic Orange is expected to be dropped from the range this year. The two new finishes are a little less garish: a dark-red/burgundy wine color, expected to be branded as Dark Cherry, and a light blue. Macworld exclusively revealed these colors in the summer. If youd like to see more of the new finishes, take a look at this leaked video , which appears to show demo models of the iPhone 18 Pro (in blue) and 18 Pro Max (in Dark Cherry). yeux1122 on Naver Link copied SHARE 2 days ago , By Michael Simon iPhone pre-orders might start on Saturday Generally, Apple opens up pre-orders for all the new iPhones and Apple Watches on the Friday following the Apple event at 5am PT. However, with 9/11 falling on Friday this year, its likely that Apple will delay the launch one day out of respect for the anniversary. Pre-orders instead are expected to begin on Saturday at midnight PT. Link copied SHARE 2 days ago , By Michael Simon No iPhone 18 this week In case you havent been following the rumors, Apple isnt expected to launch a new iPhone 18 this week. That meansthe iPhone 17 will be on shelves alongside the iPhone 16 and 16 Plus for another six months. This would be the first time (other than the budget SE and e models) that Apple has spilt the new iPhones into separate launches and could create some serious FOMO for annual updaters. Link copied SHARE 2 days ago , By Michael Simon Read our 100% real keynote leak* Just like last year, weve gotten our hands on Apples iPhone event keynote script ahead of the big reveal, and were sharing it all with you: the bad jokes, clever marketing, outrageous prices, and big surprises. Read it all before it happens. *May not be real Link copied SHARE 2 days ago , By Michael Simon Follow along with all the latest updates Welcome to the Surprise and Shine live blog! You dont need to wait till Wednesday to get up to speed on everything Apples releasing. Over the next two days, well share rumors, features, roundups, thoughts, reader comments, and lots more. Stay right here for everything you need to know. Link copied SHARE

9 Sep 2026 5:53 pm