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Best Apple Watch Prime Day deals October 2026: Series 12, Ultra 4 and SE 3

Macworld Best Apple Watch deals at Amazon U.S. Apple Watch Series 12 (42mm): $389 ($10 off, MSRP $399) Apple Watch Series 12 (46mm) : $439 ($10 off, MSRP $449) Apple Watch SE 3 (44mm) : $270 ($9 off, MSRP $279) Apple Watch Ultra 4 : $779 ($20 off, MSRP $799) Best Apple Watch deals at Amazon U.K. Apple Watch Ultra 3 : 649 (100 less than Apple Watch Ultra 4) PRICES CHECKED 2 OCTOBER, 2026 Amazons next Prime sale, Prime Big Deal Days, takes place on October 6 and 7, 2026, and were expecting some of the first significant discounts on Apples new Apple Watch Series 12 and Apple Watch Ultra 4. The timing makes this sale particularly interesting for Apple Watch buyers. Apple only introduced the Series 12 and Ultra 4 in September, while the Apple Watch SE 3 remains in the lineup as the lower-cost option. Retailers are also clearing remaining Apple Watch Series 11 and Ultra 3 stock, so some of the best-value deals may be on the previous-generation models. Well be tracking prices throughout the sale in the U.S. and U.K. and comparing them with Apples regular prices and the lowest prices weve previously seen. Well also flag when an older Apple Watch is sufficiently discounted to make it a better buy than the latest model. For more coverage of Amazons deals, check out our roundup of the Best Apple Prime Day Deals as well as our main Prime Day page . Best Amazon Prime Apple Watch deals Apple Watch Series 12 Apple The Apple Watch Series 12 is the model wed recommend to most buyers. It starts at $399/369 and adds Apples new Health Sensing System, more frequent heart-rate and heart-rate variability measurements, a Readiness score and a tougher display. Battery life remains rated at 24 hours. Because the Series 12 only went on sale in September, any meaningful Prime Day discount is worth paying attention to. However, dont automatically assume its the best deal: remaining Series 11 stock could be considerably cheaper, and the older watch has the same quoted 24-hour battery life. Prime Day price: Theres already $10 off the Apple Watch Series 12, but we expect that prices will fall further. Get Apple Watch Series 12 (42mm) for $389 U.K. Prime Day price: None of the new Apple Watches are discounted yet. Watch Amazon's Apple Watch Series 12 page Apple Watch Ultra 4 Apple The Apple Watch Ultra 4 is Apples most capable watch and remains priced from $799/749. Its biggest upgrade over the Ultra 3 is battery life, which increases from 42 hours to up to 50 hours of normal use. It also has Apples new Health Sensing System, while retaining satellite communication, precision dual-frequency GPS, diving features and its rugged 49mm titanium design. A substantial Ultra 4 discount would be particularly notable this soon after launch. However, wed also compare every Ultra 4 deal with the price of the outgoing Ultra 3. The Ultra 3 still has satellite communication and precision GPS, and could be the better value if the discount is large enough and you dont need the Ultra 4s longer battery life or newer health sensing. U.S. Prime Day price: The price of the Apple Watch Ultra 4 has dropped by $20. Get Apple Watch Ultra 4 for $779 U.K. Prime Day price: None of the new Apple Watches are discounted yet. Watch Amazon's Apple Watch Ultra 4 page Apple Watch SE3 Apple / Amazon The Apple Watch SE 3 is still part of Apples current lineup, despite launching in 2025. It starts at $249/219 and remains the least expensive Apple Watch. It has an always-on display, S10 chip, temperature sensing and fast charging, but lacks ECG, blood oxygen monitoring and the new Health Sensing System found in the Series 12. Weve previously seen the SE 3 fall to $199 during major sales, so that is the price to watch for during October Prime Day. U.S. Prime Day price: Theres $10 off the Apple Watch SE 3, but wed wait for that price to drop further. Get Apple Watch SE 3 (44mm) for $269 U.K. Prime Day price: Apples not yet dropped the price of the SE3 in the U.K. this Prime Day. Watch Amazon's Apple Watch SE 3 page Apple Watch Ultra 3 Apple The Ultra 3 has also been replaced, but remains worth considering at a substantial discount. It offers satellite communication, dual-frequency GPS and most of the features that make the Ultra appealing. Battery life is rated at 42 hours rather than 50 hours on the Ultra 4, and it misses the newer Health Sensing System. U.S. Prime Day price: Were only seeing used models currently. U.K. Prime Day price: None of the new Apple Watches are discounted yet, but the Apple Watch Ultra 3 is available for 100 less than the Ultra 4. Get Apple Watch Ultra 3 for 649 Apple Watch Series 11 Apple Watch Series 11 The Series 11 has now been replaced by the Series 12, which means remaining stock is likely to be heavily discounted. It could be an excellent Prime Day buy if the difference is large enough. You give up the Series 12s new Health Sensing System and newer Audio Intelligence features, but the Series 11 has the same 24-hour quoted battery life. Were only seeing used models currently in the U.S. and U.K. Apple Watch Prime Day price watch Based on recent reviews and pricing trends for the Apple Watch, these are our buying recommendations: Model Apple price What were looking for Apple Watch Series 12, 42mm, GPS $399 / 369 Any meaningful discount this soon after launch Apple Watch Series 12, 46mm, GPS $449 / 419 Any meaningful discount this soon after launch Apple Watch Ultra 4 $799 / 749 A substantial discount would be notable Apple Watch SE 3, 40mm, GPS $249 / 219 Around $199 / 199 or below would match previous major-sale pricing Apple Watch SE 3, 44mm, GPS $279 / 249 Around $229 / 189 or below would match previous major-sale pricing Apple Watch Series 11 Discontinued Worth considering if substantially cheaper than Series 12 Apple Watch Ultra 3 Discontinued Worth considering if substantially cheaper than Ultra 4 Best Apple Watch deals right now Check below to find the best price we are seeing right now for each configuration compared to the best price we have ever seen and the full price. Well start with U.S. prices. U.K. readers can find the best prices in the section below. We indicate in bold where the current price matches the lowest. U.S. deals Apple Watch Deal MSRP Lowest Apple Watch Series 12, 42mm, GPS $389 Get the deal at Amazon $10 off $399 $389 Apple Watch Series 12, 46mm, GPS $439 Get the deal at Amazon $10 off $449 $439 Apple Watch Ultra 4 $799 at Amazon $799 $799 Apple Watch SE 3, 40mm, GPS $240 Get the deal at Amazon $9 off $249 $199 Apple Watch SE 3, 44mm, GPS $270 Get the deal at Amazon $9 off $279 $229 Apple Watch Series 11, 42mm, GPS $350 Get the deal at Amazon Discontinued $309 U.K. deals Apple Watch Deal RRP Lowest Apple Watch Series 12, 42mm, GPS 369 at Amazon 369 369 Apple Watch Series 12, 46mm, GPS 419 at Amazon 419 419 Apple Watch Ultra 4 749 at Amazon 749 749 Apple Watch Ultra 3 649 Get the deal at Amazon Discontinued 649 Apple Watch SE 3, 40mm, GPS 219 at Amazon 219 197 Apple Watch SE 3, 44mm, GPS 249 at Amazon 249 189.05 Which Apple Watch should you buy this Prime Day David Price / Foundry Choosing the right Apple Watch depends on your specific needs, whether you are looking for a rugged outdoor companion, a feature-rich flagship, or a budget-friendly entry point into the ecosystem. Our top recommendation for this Prime Day is the Apple Watch Series 12. Apple Watch Series 12: Best for most users Buy the Series 12 if you want Apples latest health features without the size and expense of the Ultra. It combines the new Health Sensing System with a 24-hour battery rating and starts at $399/369. Apple Watch Ultra 4: Best for endurance and outdoor use Choose the Ultra 4 if you need 50-hour battery life, satellite connectivity, precision GPS, diving support or extended workout tracking. Apple Watch SE 3: Best budget option The SE 3 is the cheapest current Apple Watch and provides most of the core smartwatch, fitness and safety experience. Its main omissions are Apples more advanced health sensors. Series 11 and Ultra 3: Best clearance opportunities Dont automatically dismiss last years watches. If retailers heavily discount remaining stock, Series 11 and Ultra 3 could offer better value than the new models. For more advice read our Best Apple Watch guide . Is an older Apple Watch a good Prime Day deal? David Price / Foundry Dont assume an older Apple Watch is a bad buy. The Series 11 and Ultra 3 are only one generation old and can make excellent buys if theyre substantially cheaper than the Series 12 or Ultra 4. Be much more cautious with the Series 8, SE 2 and original Ultra, however. Those models cannot run watchOS 27. The Series 9 is the oldest standard Apple Watch compatible with watchOS 27, while the Ultra 2 is the oldest supported Ultra. Also compare the sale price with the newest equivalent. A $50 Series 11 saving, for example, may not be enough to justify giving up the Series 12s new health features, whereas a substantially larger saving could change the calculation. Should you buy GPS or Cellular? Dont automatically pay extra for cellular. The Series 12 costs $100/100 more with cellular, while the SE 3 premium is $50/70. Cellular is included with every Ultra 4. For many users, GPS is sufficient because the Watch can still track workouts, use Apple Pay and play downloaded music without an iPhone. Cellular becomes most useful if you regularly leave your iPhone behind but still want calls, messages and online services. Read: Do I need a cellular Apple Watch? Should you buy an Apple Watch during Amazon Prime Day? Amazons October Prime Day sale is unusually well timed for Apple Watch buyers because Apples 2026 models have only just arrived. If the Series 12 or Ultra 4 is discounted, you can buy the newest generation without paying Apples full launch price. Its also an excellent time to look at previous-generation stock. Series 11 and Ultra 3 are still relatively recent watches, and retailers may discount them aggressively now that their replacements are available. The other option is to wait until Black Friday in November. If an October deal is modest and you arent in a hurry, Black Friday may bring another opportunity but theres no guarantee that a particular configuration or older model will remain in stock. Read: When is the best time to buy an Apple Watch ? Before you buy, keep the following in mind: Prime Membership Requirement : Many of the best deals are exclusive to Amazon Prime members. If youre not a Prime subscriber, you can take advantage of Amazons 30-day free trial or sign up for a month and cancel afterward. Prime membership costs $139 / 95 / AUD$59 annually, or $14.99/8.99/AU$6.99on a monthly basis. As well as getting free two-day shipping, Prime customers also get access to Prime Video and Music. Compare Prices : Amazon isnt always the cheapest retailer. Stores such as Walmart and Best Buy often run competing promotions during Prime Day, so its worth checking prices elsewhere before making a purchase. Alternative Sales : Missed Prime Day? Similar discounts often return during the Black Friday sales in November. Student Savings : Students may find better value through Apples Education Store . Prime Day deals are available in multiple countries, including Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., and the U.S. Why you can trust Macworlds recommendations We have decades of experience with Apple devices and have tested and reviewed every Apple Watch since the original model. Everything we recommend has been thoroughly tested and weighed against its contemporaries and previous models. We dont recommend products we wouldnt buy, and we dont point out a deal unless its actually a deala product that can always be found at the sale price really isnt on sale. Macworld checks Prime Day deals, comparing against MSRP, price history, model relevance and deal quality before we give our recommendation. Amazon Prime Day: More Apple bargains For more great deals see our round ups of the Best Prime Day Apple deals 2026. Best Prime Day AirPods deals 2026 Best Prime Day iPad deals 2026 Best MacBook & Mac Prime Day deals 2026

2 Oct 2026 8:40 pm