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Macworld

Mobile / Macworld

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Apple just raised the price of every iPhone it sells

Macworld Apple announced its new high-end iPhones at its Surprise and Shine event on Wednesday. If youve been paying close attention, then one major announcement wasnt a surprise: the price increases. The new iPhones that Apple introduced are more expensive than the models they replaced. And even the old ones all cost more too. Back in June, Apple raised prices for Macs and iPads , but did not change iPhone prices. The thought was that the company would wait until the new iPhone release to raise prices. And that, they didthe increases for the new Pro models range from $1,199 for the 256GB iPhone 18 Pro to $2,499 for the 2TB iPhone 18 Pro Max. Heres a look at the new pricing and how they differ from the models they replace. Model New Price Previous Price iPhone Ultra (256GB) $1,999 iPhone 18 Pro (256GB) $1,199 $1,099 iPhone 18 Pro (512GB) $1,399 $1,299 iPhone 18 Pro (1TB) $1,799 $1,499 iPhone 18 Pro (2TB) $2,399 iPhone 18 Pro Max (256GB) $1,299 $1,199 iPhone 18 Pro Max (512GB) $1,499 $1,399 iPhone 18 Pro Max (1TB) $1,899 $1,599 iPhone 18 Pro Max (2TB) $2,499 $1,999 iPhone 17 (256GB) $899 $799 iPhone 17 (512GB) $1,099 $999 iPhone 17e (256GB) $699 $599 iPhone 17e (512GB) $899 $799 iPhone Air (256GB) $1,099 $999 iPhone Air (512GB) $1,299 $1,199 iPhone Air (1TB) $1,699 $1,399 iPhone 16 (128GB) $799 $699 iPhone 16 Plus (128GB) N/A $799 iPhone 16 Plus (256GB) N/A $899 Basically, every iPhone now costs $100 more at the starting price and significantly more than that when you get into higher storage tiers. For example, Apple is charging iPhone 18 Pro Max buyers a whopping $599 more to jump to 2TB of storage. Even the iPhone 16 costs more and the Plus, which previously started at $799, is gone from the lineup. The price hikes even affect the models that werent updated today. The iPhone 17 now starts at $899 and the iPhone 17e jumped to $699. Those are pretty big price jumps that should mean the iPhone 18 and iPhone 18e coming next spring shouldnt get another hike. But in this world of memory crunching, who knows?

10 Sep 2026 12:16 am