SENSEX
NIFTY
GOLD
USD/INR

Weather

image 35    C

Markets News

Livemint

Markets / Livemint

details

Microdramas, K-dramas, anime grow as local OTT originals see rationalization

Microdramas, K-dramas, and anime are rapidly growing content formats in India, attracting younger audiences seeking diverse storytelling. Their popularity reflects changing consumption habits, favoring short sessions and mobile viewing. 

4 Oct 2026 12:15 pm