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Bhajan Rockstars Of Kerala: How Nandagovindam Made Bhajans Cool Among GenZ

Back in India and Kerala, Nandagovindam Bhajans, the Kottayam-born ensemble at the heart of this churn, has turned what was once a slightly musty corner of Hindu practice into a full-blown youth movement. Their rise is not just a music story; it is a quiet cultural reset in a state long seen as sceptical terrain Continue reading Bhajan Rockstars Of Kerala: How Nandagovindam Made Bhajans Cool Among GenZ The post Bhajan Rockstars Of Kerala: How Nandagovindam Made Bhajans Cool Among GenZ appeared first on OurVoice | WeRIndia - Analysis & Opinion .

27 Jan 2026 12:11 pm