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The Economic Times

WeRIndia Live / The Economic Times

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A Rs 99 bet: Indias QSRs rethink the value game

India's quick-service restaurants are implementing a Rs 99 price point to attract more customers. KFC, McDonald's, and Burger King are focusing on value meals and beverages to drive traffic. The Rs 99 meals aim to entice first-time visitors while creating upselling opportunities. There are concerns regarding the impact of lower average bills on overall profitability. The shift includes innovative approaches like vending pods and targeted advertisements to capture consumer interest.

25 Sep 2026 12:48 pm